Category Archives: brainstorming

Brainstorming the Right Way – Part II

  Part I of this blog took us through the basic rules for a classic brainstorm, including the suspension of all judgement and having a clear objective.  I’m going to add to that list now.  Research into the way the … Continue reading

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Brainstorming the Right Way – Part I

Brainstorming can be a fantastic method of generating original ideas.  But many organisations aren’t doing it properly – they’re not having a brainstorm, they’re just having a normal conversation where people prefer to suggest ‘safe’ ideas rather than anything unfamiliar, … Continue reading

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How many people does innovating need?

“Innovation is a contact sport” is one my favourite quotes about innovation (AnnaLee Saxenian).  It refers to the fact that the innovation process (all the way from idea to implementation) always involves a team: inventors, designers, manufacturers, financiers, suppliers, stakeholders, … Continue reading

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Be An Evil Genius!

Brainstorming is a very creative process but you’ve got to follow the rules to really make it work: it’s crucial that everyone suspends all judgement.  Every half-baked notion is useful, because it might spark a great idea in someone else’s … Continue reading

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